I couldn’t agree more with the part about the “dicey” aspect of a green procurement program. The term “green” has become a catch-all marketing phrase that companies now use to advertise themselves to environmentally-conscious consumers. These customers think that by purchasing a company’s product, they are doing their part to save the planet.
The problem is that the term “green” can mean practically anything you want. There is no way to quantify it or regulate it. Companies slap the label on to their products and claim they’re environmentally friendly. Perhaps only part of what they sell is truly “green,” like pencils made out of recycled papers, or maybe only a fraction of it is. Consumers get sucked in without knowing what they’re buying, and they’re even willing to pay more just because it makes them feel good.