@burcinc-- Actually, it's exactly the opposite. Regular pressed juice and wine will be a darker color than free-run because pressed juice and wine is made by pressing the grape pulps and skins. These contain a lot more color so this juice ends up being a darker red color.
So free-run wine will be a lighter color than regular wine. It is true that free-run juice is a bit muddy but that is usually taken care of before reaching the consumer since it goes through a bottling process. I have tried lots of free-run wines, but never one that was labeled "organic," so I'm not too sure if their processing and bottling is a bit different.
Free-run juice and wine is always a lighter color though.