The Kelly Blue Book is a company dedicated to showing the value of a new or used vehicle.
Founded by Leslie Kelly and originally called Kelly Kar Company, the Kelly Blue Book has become the standard for determining car trade in value.
The Kelly Blue Book reports to the general public information on a car's MSRP (manufacturer's suggested retail price), the dealer's invoice price, and the car's new price value. KBB also reports what others are paying for the same car that week.
The Kelly Blue Book has it's own website now which makes it more accessible to the consumer.