Latte31-I know that when I buy a car there is always a customer satisfaction questionnaire. It asks a lot of customer satisfaction questions regarding the entire car buying process.
It seems most people really dislike the whole car buying process and car companies want to ensure that their car dealerships offer their clientele the best possible service available.
Sometimes JD Power and Associates will outsource a series of evaluations of a car buying experience to a mystery shopping company who will then send a covert representatives to judge the car buying experience.
Many dealerships look for these types of awards to build prestige for their dealership and hope that this customer satisfaction measurement benchmark adds additional value to their brand.