Sneakers41- Another way to increase customer retention is to offer additional discounts to your best customers.
Creating a coded program that identifies the best customers and providing these customers with the highest discounts will cause them to return.
Also customer retention management involves quality assurance. Sometimes companies will hire mystery shopping firms in order to see how the employees are treating their customers.
This snapshot also provides information as to why customers may not be returning if your sales are down.
Some companies do in-depth research with market research companies to try to understand how the company can retain more customers. This customer retention research is critical and can often make or break a company.