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What Is Consumerism?

Status symbols like expensive cars are symbols of consumerism.
One definition of consumerism refers to placing high importance on material possessions.
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  • Last Modified Date: 24 November 2014
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The term “consumerism” is used in several different ways. In economics, it usually refers to a movement which promotes the right and safety of the consumer which arose in the early 1900s as people grew increasingly concerned about consumer safety and manufacturing methods. In philosophy, consumerism refers to a way of life in which people place a high value on material possessions, and in which people tend to consume more than they need. Critics of this way of life espouse anti-consumerism or productionism.

The practice of consuming beyond basic needs is ancient; one need only look at the lavish tombs of the Egyptian pharaohs for an example. However, consumerism in the modern sense really came into its own with the advent of mass production, and an increasing separation between producers and consumers. Historically, people produced many of their own goods, or lived and worked in close proximity to their producers, and production was primarily limited to basic needs, except in the case of goods aimed at the upper classes.

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With the Industrial Revolution came several radical changes in consumption patterns. The first was an increase in consumption among all socioeconomic classes, driven by producers who were making an excess of goods and needed to create a market for it. The second was a radical rift between producers and consumers, as goods could be shipped anywhere in the world and people rarely met or interacted with the people who made their goods. The Industrial Revolution also made it possible to shift from a production oriented society to a consumption oriented society, because fewer producers could make more goods.

In the sense of consumer protection, the rumblings of consumerism arose in response to issues like contaminated foods, faulty mechanical products, and other issues. Advocates for consumers started to argue that safety standards needed to be put in place, and companies needed to be held accountable for their faulty products, for the protection of consumers. Consumerism in this sense also expands to disputes about false advertising claims, lobbying for disclosure, and a variety of other topics.

In the sense of a way of life in which the consumption of consumer goods is placed at a high priority, consumerism has been an age-old topic of criticism, and the criticism only becomes more severe over time. Consumerism is closely related to materialism, and both trends tend to emerge in capitalist systems, in which consumerism may be encouraged for a variety of reasons. Consumerism tends to underscore class differences and widen socioeconomic gaps, as people use consumer goods as a display of class status. Worldwide, consumption of resources occurs disproportionately among the rich, with the world's poor consuming a fraction of the world's resources. Status symbols such as large houses, fancy cars, and designer clothing are sometimes viewed and attacked as symbols of consumerist lifestyles.

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sunshine31
Post 4

Bhutan- I know what you mean. There are people that are on a waiting list for a Hermes bag which to me sounds a little silly. It is all about image.

What I think is sad is when parents get used to overspending on their kids and catering to their demands which makes the parents feel that they have to keep up with the gifts in order to receive love from their children.

This happens a lot during Christmas time when gifts are only revered if they are expensive by some kids.

Consumerism really dampens the true meaning of Christmas. Children that grow up demanding things grow up with an unrealistic expectation on how the real world works and often struggle as a result.

Consumerism is like sugar. It gives you a temporary high but can leave you hungry later on because only the cheapest things in life can be bought with money.

Bhutan
Post 3

Mutsy - I totally agree. I think that consumerism images play into people’s emotional feelings and cause some people to buy on impulse.

For example, if you are watching a commercial and the model is wearing a pair of $200 jeans and is having a great time and looks fabulous, some women will see that commercial and feel that they want the image that the jeans are selling.

This is why some that some people that do not have a lot of money can justify a purchase like that. Since they use their credit card they really don’t have to worry about paying for it in the moment.

Status symbols like the expensive jeans or expensive handbags provide a particular image that the buyer wants to be a part of and the advertisers know that.

mutsy
Post 2

BrickBack-You know that is true. But I think people just want to have some nice things once in a while.

The problem develops when you feel that this is the only way you can be happy. A lot of people are addicted to shopping because it does offer some momentary pleasure.

I also think that this is a big problem with parents of teenagers who suffer from constant peer pressure to have the latest gadgets.

Overspending is really like overeating. At the time of the purchase you are enjoying the moment but then you have to deal with the binge afterward.

For an excessive spender this could be problematic because the addiction creates huge financial problems that have deep ramifications.

BrickBack
Post 1

I think that consumerism today has really gone a little out of control. Too many people are buying things that they cannot afford and maxing out their credit cards.

Often people that continue to charge up their credit cards buy things that hang in the closet with the tags still on them.

I believe that capitalist consumerism really takes shape because many people want to keep up with what others have and enjoy the latest and greatest gadgets without regard if they can afford them or not.

People generally spend more when they have a credit card which is why so many stores push them on people and offer additional discounts on their purchases.

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