@everetra - I’m afraid I don’t share your opinion on cable television advertising. Yes, it’s cheap, but I think a radio advertisement is more effective than cable. Not everyone has cable, nor do people stay up late to watch television when those inexpensive spots may be seen. You can usually run a radio advertisement far more frequently during that same month than you could a cable advertisement, for the same amount of money.
In my opinion it delivers a greater return on investment, and that’s why so many local businesses use radio to get their message out. As for targeting a demographic, radio wins out here as well. Radio stations, including talk radio and stations that play music, explicitly target certain demographics. You can focus like a laser with radio more than you can with cable, because people are far more selective about what radio stations they listen to than what cable television channels they may watch at any given moment.