Moldova- That is so true. Because my husband travels so much we never have to pay for our hotel stays during our vacations because he usually has a lot of accumulated points that he can use.
I also want to add that the airlines also offer brand loyalty programs. In addition to the frequent flyer miles, the airlines expand brand loyalty through unique perks that they reserve for their best customers.
For example, American Airlines offers the Admirals Club which is an upscale resting area in the airport for business travelers that are waiting for their flight.
They offer a shower area along with complete internet connectivity stations and complimentary drinks and snacks. The membership categories range from Gold to Executive Platinum.
The fees to join this prestigious club are based on the traveler's frequent flyer miles history. These programs really create a sense of brand loyalty during the recession because everyone is looking for additional value.