Auto Motion Plus™ is a type of television technology developed by the Samsung Corporation. Many Samsung televisions include the technology, which is designed to increase picture sharpness and overall image quality. On televisions that include Auto Motion Plus™, this feature can be turned on and off or adjusted according to the preferences of the viewer.

To understand how this feature works, it's helpful to first understand the difference between film and television technologies. While films are shot using 24 image frames per second, television sets are designed to show 30 image frames per second. In order to show movies on films on a home television set, the TV must repeat a portion of images from the film, which can lead to image clarity issues.

Samsung models with Auto Motion Plus™ do not repeat frames in the same manner as traditional TVs. Instead, the Auto Motion™ software creates its own additional images in order to show 30 unique frames per second. The software estimates where objects should be located on the screen at a specific point in time based on their locations in related frames. Using this software, Auto Motion Plus™ creates six additional frames per second to smooth out the picture quality for viewers.

Users can adjust the settings for Auto Motion Plus™ using a standard Samsung television remote. In general, this feature should be switched on for high-definition television (HDTV) programs or Blu-Ray players. Because of the complex technology associated with these devices, Auto Motion Plus™ offers the most noticeable benefits for this type of high-quality imaging. Viewers watching standard broadcast TV programs or using a standard DVD player will find little to no benefit to Auto Motion Plus™ technology.

Most Samsung TVs offer low, medium, or high settings for Auto Motion™. The choice among these three settings is largely a matter of personal preference, though the company does offer some general guidelines for use. The faster the action on screen, the more viewers will benefit from the highest settings of this feature. Sports and video games, in particular, will look much sharper with Auto Motion Plus™ due to the high speed associated with these types of images.

Compared to televisions without this feature, models with Auto Motion Plus™ present a more life-like picture. The edges of each object are very clearly defined, and images move smoothly without interruption. The picture quality is so clear with this feature that it is often compared to viewing unedited film or images from a video camera.

Because the additional image frames are created by a software program, this feature may reduce the level of contrast between dark and light colors on the screen. Some viewers dislike this effect, as well as the “live-action effect” that comes with very clear and sharp images. This technology is only available on select models of Samsung TVs, and can not be found on models from other brands.