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What Is an HTML Email Editor?

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  • Written By: Lee Prangnell
  • Edited By: A. Joseph
  • Last Modified Date: 21 March 2014
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    Conjecture Corporation
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An HTML email editor is a computer software application that allows a user to develop multimedia rich emails by utilizing the HyperText Markup Language (HTML). In terms of the software's scope of application, a user could create a marketing based email — designed to be sent to a number of business customers, for example — in which there may exist a number of multimedia elements. Another use for this type of program is to develop feature rich emails to friends and family members.

Within the HTML email editor, there typically is a "what you see is what you get" (WYSIWYG) interface in which a user can implement a variety of multimedia elements. These multimedia elements might include visual items such as text, still graphics and animations. There is also the option to implement audio and video content by including audio or video files in the email.

The WYSIWYG interface is highly suited to computer users who are not familiar with HTML code and syntax. For example, a marketing employee who has been assigned the task of creating a corporate-based marketing email might have an aptitude for developing aesthetically pleasing marketing emails, but they might not have the technical expertise to develop such an email using core HTML syntax. Therefore, the WYSIWYG interface within the HTML email editor is very helpful in this type of scenario.

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If a user has an advanced aptitude for creating HTML documents using pure HTML code, he or she might choose to create the email within the code designer of the HTML email editor program. Within the code designer, the user has a far greater level of control over the content that is produced, in comparison with the level of control when using the WYSIWYG interface. For instance, the user is able manipulate the layout of the e-mail with much more precision by utilizing cascading style sheet (CSS) functionality within the HTML file.

Another feature of an HTML email editor is that all of the files can be saved as conventional HTML files with the ".html" file extension. Therefore, the user who is developing the HTML email is able to save the HTML file. This saved file can be executed by any contemporary web browser. Furthermore, it would be possible to edit the newly saved HTML email in a conventional HTML editor or even a text editor; the main stipulation is that both the conventional HTML editor and the HTML email editor must support the same version of HTML.

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