@fify-- But you see, business doesn't work that way. The goal is to make the most profit with the lowest cost. A business that doesn't make a profit can't survive, it shouldn't. And businesses should always aspire to make more money and reduce their costs as much as possible. This is what economics calls for. Whether someone does that or not, that's their choice. But it's difficult for businesses to survive if they don't aspire for greater economic profit.