Some of these features are even a necessity. As an example, every laptop needs virus protection, and Antivirus Software as an additional feature (instead of buying it separately) is a great choice.
However, at the end of the day, the goal of a company is to make money from the consumer. Though additional features of augmented products can be very helpful, some of these features are nothing more than accessories. Added features like memberships and laptop cases seem more like ways to make money off of you, and aren’t actual requirements.
In fact, the article even says that consumers often pay for augmented products because they feel more is better. But it all comes down to being a smart consumer. Remember to shop wisely, and weigh the pros and cons of each product.