What really annoys me is when people start using nouns as verbs. I get that you can modify nouns in some ways, like the way they are used here, but it seems like every time I turn around people are using a noun as a verb and it really gets to me.
I understand that it's hard to come up with anything other than "friending" and that there's all this new technology and people are going to come up with the simplest way to name new actions to go along with that. But do they really need to make action into a verb?
It would be like saying "I'm northing" instead of "I'm running north". If we get too ridiculous, we'll end up not needing to use adverbial words and clauses at all, because all our verbs will be descriptive enough on their own.