What does that term mean? Alternative? Alternative to what you ask? Let me tell you once and for all what "alternative rock" is.
Alternative is anything that hasn't been playing in a loop on Clear Channel Radio for the last 20 years. It’s anything from Hootie & the Blowfish to the Smashing Pumpkins and Counting Crows to Alanis Morissette and Lenny Kravitz -- the same crap they still play on Clear Channel even though nobody likes it and nobody has bought it for the last 15-20 years.
Long story short: Clear Channel radio owns nearly all radio. They are a monopoly. They do not sell records; they sell time slots. They don't care what you like or what you buy. They only want you to keep the radio on long enough to not turn it off, so you can hear their commercials.
The wishy-washy, eternally vague terminology of the bogus word "alternative" says it all. Alternative is mainstream pop rock. There was never, ever a "decline" in "Alternative" after Kurt Cobain died". What crap!
However, pop rock (Alternative) is in a decline now (2014). People are sick of hearing Matchbox 20, the Red Hot Chili Peppers, Puddle of Mudd and Dave Navarro. They stank to begin with. They stink now. They will always stink!
Since popular rock has no real, T.V., radio or other mainstream format anymore, people who still listen to rock, download their own or listen to the old stuff. Sadly, many have ditched the genre altogether and moved on to country, rap or anything besides Limp Bizkit re-runs. Can you really blame people?