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What is a Snuggie&Trade;?

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  • Written By: Michael Pollick
  • Edited By: Bronwyn Harris
  • Last Modified Date: 26 October 2016
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Some marketers excel at first selling a previously unknown problem to consumers, then offering a previously unseen solution to that problem at one incredibly low price. Such is the case with a new form of blanket known as a Snuggie™. This product incorporates oversized sleeves that allow the wearer to use his or her hands without completely unwrapping the blanket. The blanket can be worn around the house as a robe, although there is no closure device included in the design.

Other benefits of the Snuggie™ include easier access to the telephone or books. Wearers can also enjoy snacks without having to unwrap the entire blanket. The blanket is designed to be one size fits all, due to its extra long length and oversized sleeve openings. The fabric is described as a plush fleece, although it is not as dense as traditional blanket material. The fleece material used in the construction is closer to the thin foamy fleece blankets often found on hotel beds.

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The Snuggie™ became a pop culture item following the release and repeated airings of a memorable if somewhat bizarre television commercial. The commercial depicted members of an extended family all enjoying the product's benefits, from a mother talking on the telephone to a father using his laptop over the blanket. Younger children could be seen reading books or eating snacks while wearing them. At one point, the entire family sits in the bleachers, each wearing a Snuggie™, bearing a more than casual resemblance to cloistered monks in robes.

Because of this ubiquitous and relentlessly upbeat television commercial, the blanket became a target for many social pundits and satirists. One popular video parody overdubs the commercial's original audio with a new voice-over promoting the Cult of Snuggie™. Others have commented on the product's questionable sales tactics, since the shipping and handling costs nearly match the price of the product itself. There are also critics who question the need for a product that purportedly solves a non-existent problem.

The Snuggie™ may not be the first of its kind, however. Another inventor successfully marketed a blanket with sleeves called a Slanket™ several years before, but it has a higher retail price and is only marketed through dedicated television shopping networks such as QVC. The success of the Slanket™ most likely encouraged competitors such as the Snuggie™ to enter the niche market of consumers who enjoy the "cloistered monk" school of fashion.

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calabama71
Post 3

@dill1971:

Well, as of right now, the original Snuggie is a one size fits all. Therefore, there is only one size. However, there may be an off brand Snuggie somewhere that sells them in different sizes, but as for the real Snuggie, there’s only one size. As for small children, they can wear the Snuggie, but it will obviously be a little big on them. It still makes great for a warm blanket to snuggle in on the couch though!

dill1971
Post 2

This past Christmas I received several different colored Snuggies and I enjoy them all! In fact, my whole family loves them and they are definitely easier to maneuver in. My little brother always wears my Snuggie, but it’s way too big on him. I’m trying to find one his size, but I’m not sure if they’re available. Do they make Snuggies for small children?

alex94
Post 1

Snuggies have become very popular is recent times. They’re not only comfortable but also suitable for all ages and sizes. However, not everyone likes to order things from television ads or commercials. Many local stores such as Wal-Mart, Target, and etc. sell off- brand Snuggies. This saves you from having to order offline or from a commercial. However, some stores may sell the original Snuggie, depending on your area.

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