A sales coordinator is a manager at a corporation who implements policies designed to increase sales quotas and find new customer bases. The specific duties of a sales coordinator can vary widely between different businesses and industries, though most professionals conduct extensive market research, devise new advertising strategies, and lead employee training courses. Professionals work closely with sales and customer service representatives, helping them identify ways to improve their performance.

In order to determine the success or failure of existing marketing strategies, a coordinator keeps careful sales records and researches competing businesses. He or she reviews retail prices, production costs, and quotas from previous years to determine if the company is meeting sales expectations. The coordinator relies on research findings to set targets for representatives to meet within a given time frame.

Sales coordinators typically work alongside representatives on a daily basis. He or she might listen in on sales calls or conduct regular performance reviews to determine the success of sales strategies. If an employee is not performing well compared to others performing the same job, the coordinator can look for flaws in his or her technique.

Professionals often hold regular meetings with all representatives to assess overall progress and give them a chance to express concerns. In order to motivate workers, a coordinator may introduce an incentive package, such as time off or a monetary bonus, for those employees who excel at their jobs. The coordinator also provides training to groups of new employees, helping them understand the policies, procedures, and expectations of the company.

There are no set requirements to become a sales coordinator, though many employers prefer to hire new workers who have college degrees and previous experience in sales or customer service positions. An associate's or bachelor's degree program in business administration can be very helpful in preparing a hopeful sales coordinator for the responsibilities of the job. Companies often choose to promote successful sales representatives to coordinator positions rather than hiring outside help, since a current worker already understands the goals, expectations, and sales techniques involved with the work.

With experience, a sales coordinator usually has many opportunities for advancement within a company. A professional can become a head sales or advertising manager, overseeing all operations within his or her respective division. With continuing education and many years of experience, some coordinators are able to obtain executive positions or even open their own businesses.