@Fa5t3r - Well, the thing is, in a lot of cases, the happiness and well-being of the employees is going to help the company to make money anyway. And I hate to be unromantic but you can totally quantify happiness.
If you put in a gym, you then run the numbers to see if people are using it and if their use is helping their performance.
I don't think it should be used for everything. I think developing a community, where people can be heard, is important for a business as well. But, you know, I'm pretty sure you can quantify that community as well. It's not a bad thing, it's just maths.