Yes, you can find a sample pitch book online. Also, you may have seen one before and not really have been aware that is what you were looking at. One example I can think of is when I was purchasing new windows for my home. One of the window companies brought a binder along to show us. It contained details about awards the company had won, testimonials from past customers, and so on. They used this to try and convince me to purchase windows from their company rather than somewhere else.