I have started a small wedding business on the Gulf Coast. Pretty much all of our customers find our website by search engines. I pay for google ad words but find that my competitors are almost always above me if I'm even on the first two pages at all. I have been researching trying to find out how to fix this problem.
I have learned that I need to be indexed by google (which I'm not quite sure how to do and am scared to mess my site up) also I have been reading up on meta tags. However, this article says they are dated and your larger search engines will not pick up on them. I feel as if everyone is googling because that is the largest engine. So if anyone has any advice as to what I need to do, please share with me. Thank you very much -Rhen