As someone who has worked as a newspaper reporter for a number of years, I'd say this article is pretty accurate. Most of these folks I dealt with over the years were good folks who were capable at their jobs. But as in any other field, there are always "outliers" or exceptions. My one real pet peeve with media coordinators involved poorly written press releases. Sorry, but if you cannot write properly, you really have no business doing this job. And if I can't figure out what you're trying to say, your press release is not going to become a news story with my byline on it.