@bythewell - That's why demographic data is so important, for any company, but especially companies that are planning to go overseas. There have been numerous examples of companies making massive mistakes in their marketing campaigns and even their product design, when trying to sell something in a new market.
For example, there are lots of examples of companies picking a name for their product that means one thing in their own language, but is naughty in another.
Or there might be a cultural difference that the company might not even consider when it comes to selling a product. You can't just take for granted that any demographic is going to be the same around the world. Even something as simple as thinking all people want to whiten their teeth. There are cultures where blackened teeth are considered attractive.
That's why you need to consult the locals and do product testing as well, to see how your new market takes to the product.