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What is a Car Salesperson?

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  • Written By: B. Miller
  • Edited By: Andrew Jones
  • Last Modified Date: 25 October 2016
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A car salesperson is one who makes his or her living selling new or used vehicles. A car salesperson may work at an auto dealership, or he may own his own car lot. Typically, car salespeople will earn a commission for every car he or she sells; for this reason, it is in the salesperson's best interest to cultivate honest, respectful relationships with customers. Salespeople generally report directly to managers at a dealership.

When working at a dealership, a car salesperson may be responsible for selling only new, only used, or a combination of cars. He or she will likely be briefed at the beginning of the week or month as to the new cars that have arrived, as well as on any special deals that the company is offering, such as a low percentage rate for financing. The salesperson may be assigned sales goals, or he may be responsible for setting his own.

On a daily basis, a car salesperson will greet new customers when they come in to the business. He or she will ask questions of the customers to determine what type of vehicle they are looking for, how much they want to spend, and if they have any special requests or needs regarding features and accessories. The salesperson will then recommend a vehicle, or a number of vehicles, based on the customer's desires and his knowledge of the inventory.

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Next, the car salesperson will answer any questions the customer may have, and demonstrate any included features on the car. He may accompany the customer on a test drive with the vehicle, where the salesperson may share any additional relevant information, and determine if the customer would like to purchase the vehicle. A customer may want to take multiple cars on test drives.

When a customer decides to purchase a vehicle, the car salesperson will then draw up the paperwork, and collect information regarding credit history and financing. The salesperson also needs to know and understand the state's laws regarding title, insurance, and registration. Once the car has been paid for, or financed, and the dealership has cleaned and serviced the car, the car salesperson will deliver the car to the customers when they come to pick it up.

Once again, the salesperson will demonstrate the features of the car, and answer any final questions. Within a week or two, it is generally a good idea for a salesperson to follow up with the customer to determine if they are satisfied with their purchase. This is more likely to create a happy customer who will recommend the dealership to their friends. Every week or month, the salesperson may assess his sales goals, see where changes need to be made, and continue to attend regular meetings to remain knowledgeable about the business.

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Discuss this Article

Drentel
Post 2

@Drentel - I agree with you that car selling has changed a good deal over the last 20 or 30 years, and I'm not only talking about the ability to go on the computer and buy a car. I can remember going to the local car lot with my father when I was a young boy. We looked at all of the cars on the lot and then Daddy picked out the truck he wanted to buy.

I thought he would just go in and pay the man the amount of money that was indicated by the price stuck on the truck. I thought my Daddy was doing something wrong when he started telling the man that the price on

the truck was way too much. My Daddy then proceeded to negotiate himself what he thought was a fair deal.

Nowadays, more car lots have sticker prices that are actually what they plan on selling the cars for, and not marked up prices that can be negotiated down to fair prices.

Feryll
Post 1

I have heard so many horror stories about car dealers that I would rather not have to deal with them any more than I absolutely have to. Whenever I want to shop for a new car I go online and do my initial shopping via my computer.

By going online, I can compare many aspects of the cars I am interested in without ever having to leave my chair. If I tried to make the same comparisons by going to the different car lots then I would have to take several days to get all of the legwork completed. I think car selling is changing for the better because of the Internet.

Not having to deal with the

workers who are trying to make sales and earn commissions is a bonus. I could actually order the car and have it delivered right to me if I wanted to go that far, but I prefer to go to the car lots for the test drives. Sometimes a car seems perfect until you actually sit down in the vehicle and take it for a test drive.

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