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What Does "Nom Nom Nom" Mean?

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  • Written By: Kelly Ferguson
  • Edited By: Heather Bailey
  • Last Modified Date: 20 August 2016
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"Nom nom nom" is essentially an onomatopoeia for the chewing noise made by the Cookie Monster from Sesame Street. It is a phrase used to indicate hunger, chewing, or pleasure from eating food. For instance, if someone were to respond to a picture of a plate of food online by leaving a comment that says "nom nom nom," it would indicate that that person thinks the food looks delicious and he or she would like to eat it. The spelling and spacing may change depending on the source, producing such variations as "om nom nom" or simply "nomnomnom."

While "nom nom nom" was mostly used to describe the sound of eating cookies at first, it has branched widely off of that path. Now, the phrase can indicate chewing or eating any number of foods or objects. Additionally, the eater is no longer just the Cookie Monster, but can also be any person, animal, or even artfully depicted inanimate objects.

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This phrase is generally only used in very informal settings. While the phrase is used widely on the Internet, many people find it awkward or inappropriate to use in real life situations. It may be attributed to the form of mutating Internet language known as "lolspeak." Sometimes, the phrase is used as a comedic insult to describe a person who is tearing into his or her food with enthusiasm. For example, it would likely be very rude if an individual were to tease his or her boss by saying "nom nom nom" as he eats his food quickly during a break from work.

Sometimes "nom nom nom" is used as a caption on various pictures on the Internet. Frequently, the subject of the pictures is a cute animal munching on some food or another object. Other times, the caption describes a picture of an animal or person caught on camera taking an abnormally large bite out of something. If a photograph of an inanimate object or something in the environment appears to be biting or swallowing something else, the picture may end up in forums or other Internet locations digitally altered to have cartoonish teeth and a mouth added on, captioned with "nom nom nom!" To add even more personification, cartoon eyes, eyebrows, and other facial features are all commonly added in an attempt to convey an emotion such as anger or delight from the eater toward the object being eaten.

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anon981926
Post 4

I've heard of some snack foods intended for children, especially cookies and cakes, referred to as "num nums", so maybe "nom nom nom" came out of that. My mom used to say something on my plate was "num nummy" so I'd eat it. She was very wrong sometimes.

RoyalSpyder
Post 3

Does anyone else find "nom nom nom" to be one of the more obscure internet phrases? Compared to some of the other internet lingo out there, it doesn't seem as well known. Regardless though, the article does a good job at at explaining the phrase, and how it can often be used when people eat, especially if they're trying to amuse others with their pleasurable food.

Krunchyman
Post 2

@Chmander - To be honest, I think you might be looking a bit too hard into it. He wasn't supposed to be a drug addict, just a monster who had a crazed addiction to cookies.

Also, I don't know if you've been watching Sesame Street in the past few years, but did you know that they actually changed Cooke Monster? In this day and age, instead of being addicted to cookies, he has a strong craving for vegetables. Not that I have a problem with this though, as it's supposed to encourage kids to eat their vegetables.

Chmander
Post 1

When I was a kid, I used to love watching Cookie Monster from Sesame Street. However, even though I still find him to be pretty funny today, I wonder if there are supposed to be some undertones with him. Considering how he's so addicted to cookies, maybe he's supposed to be a metaphor for a drug addict? Just food for thought, and no pun intended, ha ha.

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