Sunny27- I agree. Department stores also do a great job demonstrating products in the cosmetics department. With a typical makeover, the customer sees about 10 to 15 products, and they really get to see the effects of those products immediately.
Skin care demonstrations proved to be very effective.
It often involves the retail sales associate applying an astringent on the top of the customer’s hand and immediately applying moisturizer. The moisturizer is immediately absorbed and the skin feels softer.
The customer sees these results and will contemplate the skin care purchase more so than if the demonstration had not taken place.