A content specialist works with a particular kind of content, whether it is text generated for web or print, curriculum, or any other kind of content. The role of content specialist is a broader job category with specific applications to a range of fields. The main work of a content specialist involves maintaining standards for content, or evaluating it in other ways. These professionals help ensure quality for written content, and also help to build outreach and communication tools for a range of businesses.

Some content specialists generate, edit, or maintain web content. This job role will often be referred to as a web content specialist. Other duties involved in this kind of professional role include researching web visibility opportunities, whether those are linking, search engine optimization, or ad-based strategies. Factors in a web content specialist’s job might include technical editing, either for spelling, grammar, or clarity, as well as keyword or meta-tagging or anything else that helps to boost page views. They may also work in content generation systems, or with more sophisticated web technologies.

There is also a common content specialist role in the field of education. According to the layout of a conventional educational job market, content specialists might be a specific category of instructional coordinators who evaluate curriculum. These professionals might have many job duties, including conferencing with educational committees, focus groups, or other groups, along with developing measurements for the effectiveness of educational content. This individual might also be involved in fund-raising efforts, outreach, or promotion of educational programs or institutions.

Other kinds of content specialists may generally work to keep the advertising or marketing content of a business at a particular standard. This often applies to an extensive e-commerce project, or a significant web presence for a large business. Content specialists often work with “customer facing content,” which is the data that customers see when they interact with print or web materials for a business. Here, the content specialist will often be a part of the “face” of a business, responsible for maintaining the right professional tone and reaching out to customers with effective, meaningful, and engaging content. This might require close work with multiple business departments, or an assisting relationship with a top-level executive or a senior staffer.