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A commercial development manager is employed by a company to oversee the company's expansion into new product lines, additional services, and to find new customers. It is the job of a commercial development manager to plan and implement a strategy for company growth. Once the commercial development plan is in place, it also the job of the development manager to test its success and present the findings to company management.
Many different types of companies have a need for a commercial development manager. The manager's role is to find new business and earn additional profits. This can often be accomplished by revamping current business practices and expanding existing services. Someone in this position analyzes the company's field to find innovative ways to change and grow business. These jobs are typically found in successful and profitable companies as well as struggling companies looking to reinvent themselves and their products.
Finding new customers is often the number one priority of a commercial development manager. Managers may seek to increase the overall number of customers, or they may wish to target a new demographic or additional type of client. Different strategies can be implemented by the development manager to expand a company's client base including new marketing attempts and implementing promotional changes.
Another way commercial development managers expand business is to develop new product lines. A company can expand its products by putting forth goods and services that complement its existing line of offerings. To find new services and products that will work within a company's existing framework a development manager will analyze the company's field and determine the best course of action.
After the development manager's plan to increase the customer base and present new products and services is in place, it can also be part of the commercial development manager's job description to test the success of the strategy. Testing is accomplished through data collection, customer sampling, and profit comparison. Once results are collected, the development manager will write up a report and prepare a presentation to show company management the success or failure of a plan.
Many companies require an individual to have earned at least an undergraduate degree before they can be hired as a development manager. There are also many businesses that may prefer the individual to have a master's degree in business. Experience in commercial development can be earned through working underneath experienced development managers in entry level positions. Senior level development management jobs may require an individual to have many years of experience successfully increasing commercial growth.
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