Keeping your skin, and especially your face, moisturized is one of the most important things you can do. I have had that taught to me from a young age - don't forget to moisturize.
I apply a moisturizing, anti aging cream every morning and night. If I get lazy and skip a few days, I can really tell just by the way my face feels. Also, if I don't get enough sleep it seems like my wrinkles look worse and show up more. If you take the time to pamper your face every day, you can help slow down the appearance of those fine lines and wrinkles.