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Web site statistics are numbers and information that let you know data about the traffic coming to your website. From visible counters to the invisible logs most server software keeps, these numbers can be vital in shaping advertising campaigns and site design for a website.
The raw data found in server logs can be analyzed by an array of software solutions. A number of professional, locally-run programs are available which allow you to create personalized, visual charts of server information. These programs range from free to hundreds of dollars for a personal license, and have been mostly replaced by web-based analyzers.
The most widespread online web site statistics system is the Webalizer program. It is free and open-source, easy to install, runs on a wide range of operating systems, and includes virtually all of the data people are interested in. Also popular are the AWStats program (which has more detailed data), and the Analog program (which has a number of minor features missing from Webalizer).
Web site statistics include the following pieces of information:
Web site statistics offer a wonderful opportunity to fine tune your site to keep up with the needs of your users, as well as providing you with a wealth of information you can use for designing advertising campaigns or selling ad space on your site. They are also fun to look at for personal sites, and given the fact that virtually all hosts now include free server log access, there is no reason not to go digging through them to see what you might find.
When I check my website statistics I want to know much more than just how many people visited my page. I am also interested in knowing how they got there - how did they hear about my site?
Keeping track of the various web site traffic statistics can tell you a lot about how your business is doing. I use many sources to promote my site, and want to know which ones are referring the most people.
Many of these sources include online forums, social marketing accounts and YouTube. All of these have referred people to my site and it is interesting to see which ones have the highest numbers.
Using and understanding web site statistics is important for any business that has an online presence. There is so much information that can be gained from using a service like Google Analytics which will give you daily site statistics.
Not only will you know how many visitors you had to your site, but you will also know how long they actually stayed on your site - this is known as the bounce rate. If they visit your site and leave within just a few seconds, you know there was nothing there that captured their attention for very long.
These kind of statistics can be very valuable as you grow your online business.
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