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What Are the Different Types of Situation Analysis?

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  • Written By: K.C. Bruning
  • Edited By: John Allen
  • Last Modified Date: 05 November 2016
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There are several ways to go about conducting a situation analysis. A company can use established methods, such as strengths, weaknesses, opportunities, and threats (SWOT) analysis or the three c’s model, which examines customers, the corporation, and competitors. It may also be beneficial for a business to develop its own kind of situation analysis process based on which issues affect the company most, such as current market environment and product analysis.

One of the most popular ways of conducting a situation analysis is to perform a SWOT analysis. This is a simple way to make a quick assessment of the company and its environment. It requires the analysis of past and present strengths and weaknesses so that it can be determined what needs to be changed and which methods are already working. The analysis also includes an exploration of potential external and internal opportunities that could help the business to reach its goals. A SWOT analysis also considers any threats that could harm the company, including future developments which could work against it.

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The three c’s method of analysis can be another effective way to conduct a situation analysis. One aspect of this method is to analyze the corporation in order to determine where the company has the best advantages and how it can get ahead in other areas. Examination of the competition is another part of this method. It primarily consists of determining how competitors are different so that the company can gain an advantage with its own strengths.

One of the most important segments of the three c’s method is an analysis of customers. This is mostly a study of customer behaviors, needs, and wants. It is conducted in order to give the company an idea of how to adjust current and future offerings for optimum sales.

In addition to these popular methods, a situation analysis can also include the collection of several other different kinds of data. A thorough analysis of the past and present market and forecasting for the future can help a company to decide how to position itself. This can include study of the industry, companies of a similar size, and the overall economic climate. It can also be useful for a company to analyze its product offerings and how they are distributed to the public, as these elements often form the core of the business.

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