@hamje32 - Marketing is expensive no matter what business you’re in. Television is out of the question for many local businesses unless you’re talking about late night cable spots.
However, in our area talk radio enjoys a big following and many businesses get started that way. They take out ads on the local talk radio station and can usually get spots at very reasonable rates.
A lot of local businesses have gotten their start that way. I personally believe that radio is the best way to advertise to the local community.