That's very smart for businesses to fund NGOs. I knew that some large corporations have their own NGOs, but it didn't occur to me that small businesses would want to be associated with local NGOs too.
It's actually a great way to promote their services and products, especially if a certain percentage of the profit automatically goes to an NGO. I personally prefer brands that do this. I feel like it's a great way to help and you are still getting the product you want. It's a great business strategy and NGOs win too.
What I'm curious about is, do the businesses find the NGOs they want to work with or do the NGOs go to the businesses?
What does an NGO have to do to get funding and support from a business?