Interactive media usually refers to media that requires control, input, or an active response on the part of the consumer. For the most part the term is usually associated with digital technology, but it can also refer to other forms of media. Some of the different types of interactive media could be websites, digital video recorders (DVRs), computer games, online forums, email and even social networks. Interactive media can even include things like board games or print dictionaries that make the user engage with the content in an active manner.

Simply using the Internet for research or to read news can be considered interactive because users make decisions about what information to consume, as opposed to just passively consuming information. Interactive images, maps, or timelines allow users to click on the image to receive additional information. Video games are another strong example because the player must take active action to play the game by making decisions and manipulating the game character. Similarly, interactive simulation allows individuals to use computers to recreate real-life situations and practice the necessary behavior.

Interactive media can refer not only to media that interacts with the user, but also media that makes users interact with each other. In this sense, video games that require multiple players or social networks are the best examples, but any online forums or even email could fit in this category. Users can post status updates, photos, and video on social media outlets, which usually become immediately visible to other users. Those other users can immediately post reactions.

Audio and video in their traditional form simply transmit information that the audience accepts passively. Sometimes radio and television can be interactive if they include other forms of media like animated graphics or encourage the audience to call in to ask questions, express opinions, or play games. In recent years, the DVR has made television much more interactive. Now, instead of just watching television programs when they are broadcast, people can use DVRs to take initiative by recording favorite programs to watch at a later time.

Any online resource database can be considered part of the different types of interactive media because it requires people to conduct active research. In that sense, even print books such as encyclopedias or dictionaries could be viewed as part of this category; they require users to actively search through the index for the necessary information. Board games can be considered interactive because they require players to make decisions and manipulations similar to those required when playing video games.