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Billboard advertising can be a very effective form of advertising for businesses and organizations. When a company decides to take the route of marketing a business using billboards, there are several costs associated with this type of advertising that needs to be considered. These costs include designing the ad, production costs and physically getting the ad up on to the billboard.
The first costs that a business needs to consider for billboard advertising costs is the creation of the ad. Typically, this requires utilizing the marketing manager or department’s time to come up with the concept for the ad. For businesses that do not have an in-house marketing professional or team, this may require hiring a marketing firm or advertising agency to come up with the ad concept.
After the concept of the ad is determined, the next cost in designing the ad involves a graphic designer. The graphic designer turns the ad concept into the layout for the ad. Generally, this is done using computer software design programs. Again, this could be an internal cost if the business has a graphic designer on staff. It may be an external cost if an outside professional is hired to complete the design layout.
Production for billboard advertising costs involves turning the graphic design layout into the ad that goes up on the billboard. Once the graphic designer creates the layout, this has to be sent to a printing or production company that can put the design on to the sign materials used to place the ad on the billboard.
The final billboard advertising costs are the costs for putting the ad up on to the billboard. First, there is a sign company that rents out the ad space to businesses. Businesses pay a fee to rent this space for the time period when the ad is scheduled to run. Second, the same company typically charges the business that is placing the advertising to get the ad materials on to the billboard.
These billboard advertising costs may include the machine rental fee for hoisting the worker or workers up to the billboard platform. Then the business has to cover the costs for the worker or workers that are physically applying the ad to the billboard sign. Additionally, when it comes time to remove or change the ad, the company may also be responsible for some or all of these fees as well.
If the ad expires and a new advertiser is taking over the space, then the costs to take down the ad may be shared with the new company because it may require the equipment rental and manpower at one time. If the ad expires and another advertiser is not taking over the space, then the company may be responsible for the entire cost of removing the ad.