@SteamLouis-- Sure, why not.
I think the most important thing to consider when deciding which model to base communication strategies on, is the characteristics of the company. All businesses are different with different needs. A small self-owned business and an international corporation does not have the same communication needs. So the company first needs to figure out which strategy or strategies would serve their interests best.
Bigger corporations who have to reach out to a greater number of people through different mediums will probably benefit from a more complex model that will allow them to consider different factors that affect communication.