When I watch TV, a large number of the commercials I see are for car dealerships. There are even several local dealers who have 30 minute spots where they talk about and show the cars they have on their lots for sale. I guess this brings in a good bit of business.
However, my father had one dealership where he bought all of his cars when I was growing up, and he still buys them there. I don't think that dealership has ever had a TV ad. The reason my father went back again and again to buy his cars and trucks is because he knew the owner, the salesmen, the mechanics and some of their family members.
He felt at home at the dealership. He liked the people and even though he could have gotten better prices at some of the larger dealerships he was satisfied to keep buying where he felt comfortable. I think one of the best ways to market your business is to make your customers feel appreciated.