Sunshine31-Newspaper advertising is not as effective as it was before because of the advent of other types of advertisments.
For example, the internet has shown explosive growth and more people get their news from twenty four hour news programming on cable or the internet.
Print advertising is more effective with regards to magazine advertising because it is more targeted. A magazine has a specific viewership that can be measured and if your target audience falls within that market than it is a perfect match.
Newspaper advertising offers more mass appeal and does not yield the same results. These types of print advertising should be used but it really depends on your product or service.