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What are Razzles?

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  • Written By: Mary McMahon
  • Edited By: Bronwyn Harris
  • Last Modified Date: 31 October 2016
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Razzles® are candies which turn into gum when they are chewed in the mouth. This candy is sometimes thought of as an old-fashioned candy, especially among people who grew up when Razzles® were popular, but it continues to be produced and enjoyed today. Many candy stores and markets carry Razzles®, and in areas where they are hard to find, they can be ordered through Internet retailers which specialize in candy sales.

The first Razzles® were introduced in 1966, and they came in only one flavor: raspberry. The candy was named for a planned Razzleberry flavor, which never took off, and over time, other flavors were introduced, including a mixed tropical pack. In all cases, Razzles® are disc-shaped pellets of candy, and they are textured to vaguely resemble raspberries.

In 1986, the Razzles® branding was acquired by Concord Confections, a newly incorporated candy company, and Concord Confections itself was added to the Tootsie Roll empire in 2004. Tootsie Roll produces two forms of Razzles®, a package of traditional flavors and the tropical assortment pack. An attempt has also been made to produce Sour Razzles®, although these did not do terribly well when they were first marketed.

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When Razzles® were introduced, so was the slogan “First it's candy...then it's GUM!” This slogan endures to this day on the packaging. Many first-timers find the transition from candy to gum very intriguing and a bit disconcerting, as it feels a bit odd to put a solid candy into your mouth and have it turn into a gum.

Because Razzles® are designed to be used as a gum, they can be a good choice of candy for people who are trying to cut down on their candy intake. Like other candies, Razzles® are not exactly healthy, and they are high in sugar, but because it takes a long time to eat a single Razzle® and people can choose to spit the candy out after chewing it, people can get their candy fix without ingesting quite as much sugar.

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runner101
Post 7

Since I have a sweet tooth, I normally know what is down the candy aisles of most chain super markets. I am pretty sure Razzles are still sold at most of the chain super markets, at least in the candy aisles I have been down as of late.

I really don’t buy Razzles too often, because I am not too fond of their flavors, I have only had the tropical ones though, maybe the raspberry and/or the sour ones would be a better choice for me though. I always thought it was strange and cool to have candy that turned into gum, but I was disappointed with the flavor. I also have never been the hugest fan of

gum. I mean I like it, but most gum's lose flavor fast and do not really curb my appetite. Maybe that is because I have a high metabolism though. This article makes me want to give the other flavors of Razzles a try though.
OeKc05
Post 6

I never got the draw of sour candy. When I was a kid, someone gave me a sour Razzle, and I thought it was the tropical kind. I got a very unpleasant surprise when I put it in my mouth!

Lots of my friends loved sour Razzles. To me, anything that makes your face draw up in a pucker cannot be good to eat. I made what my friends call “tomato face” when I ate the sour Razzle, which is the expression the citric acid of tomatoes brings to my face when I bite into them.

Oceana
Post 5

I want some Razzles right now! Just imagining their raspberry texture on my tongue and the prize of gum in the center is making me salivate.

I work at a gift shop that specializes in hard to find candy, and we sell both raspberry and tropical Razzles. The tropical ones are wonderful when I need a change from the ordinary, but I usually end up going back to the original.

I once lost ten pounds while controlling my cravings with Razzles. I would keep a box behind the counter, and instead of ordering fries or a pizza, I just popped a Razzle in my mouth. It satisfied me and kept my mind off of fattier things.

serenesurface
Post 4

@letshearit-- I loved the sour ones when I was a kid!

I also found some Razzles at a store and bought a couple to remember my childhood days. But you know, they didn't taste as good as I remembered them to be.

I don't know if they changed the recipe they use or if my tastes have changed, but I didn't enjoy it as much as I expected. I kind of wish I hadn't bought them so I could remember them the way I did from childhood- tasty, sweet and fun!

letshearit
Post 3

Razzles were my favorite treat when I was a kid. I loved how much fun they were to eat and I am pretty sure the orange ones were the best. My grandparents always used to bribe me with Razzles when they wanted me to be good because they knew how much I loved them.

Nowadays, Razzles are a bit of a retro candy and I order them online from a store that specializes in selling candy from different decades. I think this is an amazing way to revisit your childhood. The next party I throw is definitely going to feature candy from the last thirty to forty years, so all of my friends are covered.

manykitties2
Post 2

Wow, I haven't seen Razzles in store in a long time. I used to buy bulk candy and I would get some Razzles in a big bag because I liked how long they lasted. It also saved me having to buy gum separately.

I have never tried the tropical Razzles and am now really curious as to what it tastes like. I remember how delicious the raspberry flavor was and that it really kept its flavor, even in gum form.

I think I may have to take a trip to the grocery store and see if they have nay Razzles in stock. If not, its off to the online candy store to order some.

EKaye
Post 1

I remember Razzles had a contest offering a Stingray style Schwinn bicycle to anyone who had the best story about why they liked Razzles.

I'm wondering if anyone ever won that bike?

I sent in countless entries about Razzles being my favorite candy/gum. In all honesty, it clearly wasn't my favorite candy/gum. I just wanted the bike. The flavor ran out within a few minutes. I'm just curious about the winner.

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