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What Are Fast Moving Consumer Goods?

Produce, meats, and other perishable items sold at grocery stores are considered fast-moving consumer items.
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  • Written By: Malcolm Tatum
  • Edited By: Bronwyn Harris
  • Last Modified Date: 16 November 2014
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Fast moving consumer goods are any type of goods that are designed to attract consumers and promote a rapid volume of sales even while providing those goods to consumers at very affordable prices. Goods of this type are often non-durable, meaning that they are quickly consumed and require frequent replenishment by making additional purchases. Due to the nature of this type of consumer packaged goods, sales volume is normally very high and consistent throughout the course of the year.

One of the most common examples of this type of good is the food, fresh and processed, sold in grocery stores and supermarkets. Items such as fresh produce are non-durable, meaning that the fruits and vegetables must be consumed within a limited amount of time after purchase or they will spoil. Once the foods are consumed, they cannot be renewed, prompting consumers to purchase more units of those same items. This same general concept applies to canned and frozen foods that are ultimately used and must be replaced on an ongoing basis.

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With most fast moving consumer goods, the products are not only produced at high volumes but also carry a price that is considered within reason by most consumers. In some cases, the producer of the manufactured goods does not generate a great deal of profit on each unit sold, but does realize a considerable return when a good appeals to a wide range of consumers and is sold in large volumes on a regular basis. Manufacturers offer volume purchase pricing to supermarkets and other retail outlets, which buy in bulk then set the unit pricing to also make a small amount of profit on each unit sold. The end result is that both the manufacturer and the retailer generate profits by selling high volumes of goods, as long as the quality and appeal is present, and the retail price paid by consumers is considered equitable enough to maintain consumer interest.

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Feryll
Post 3

In India, the fast moving consumer goods market is dominated by salty snacks. I imagine this is true in other countries, too. The addictive nature of salty foods like chips and nuts cause you to eat more of them than some other foods, and probably more of them than you should.

Laotionne
Post 2

I recently read about some of the fast moving consumer goods products and the companies that produce them. Actually, I just saw a list and wasn't sure exactly what an fmcg product was at the time. But anyway, you probably won't be surprised to learn that sodas, especially colas are some of the fastest moving consumer goods.

I guess that explains why there are so many soda displays in convenience stores and in supper markets. Most items are stocked in one area, but sodas are displayed all over the stores. Beer is also one of the more popular of the fast moving consumer goods.

mobilian33
Post 1

The article mentions that fast moving consumer goods are often sold at relatively low prices. In the grocery store where I shop, there is usually a special display or special bins where can foods are sold cheap each week. They are advertised as 5 for a special price in order to get you to buy at least five of the items.

These items are not usually the best in terms of nutritional value, but they are good when you are on a tight budget and need to get as many meals as possible for your money.

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