Many men limit their jewelry and accessories to the occasional ring or tie clasp, but some have also embraced the use of custom lapel pins. Custom lapel pins are usually placed on the upper part of the suit jacket's lapels, preferably near an outer seam. They do not penetrate through the entire lapel and jacket, in the sense of a tie pin. Instead, a small pin penetrates only the flap of the lapel, and a backing clasp holds the custom lapel pin in place.

Custom lapel pins may be commissioned by organizations as a means to identify members or promote the ideals of the group. The Boy Scouts of America, for example, may create custom lapel pins for scoutmasters when they are out of uniform. The familiar Boy Scout symbol lets others know that the wearer is a recognized member of that organization. Some groups also add different elements to custom lapel pins, such as rank chevrons or titles.

Other custom lapel pins may designate religious affiliation, such as the familiar cross and flame symbol used by the Methodist denomination. Different religions or denominations may create lapel pins with crucifixes, Stars of David, crescents or Zen symbols. In addition, a church may order custom lapel pins for staff members, ushers or elders to help visitors recognize those in leadership roles. Many social organizations purchase custom lapel pins as tokens of gratitude for deserving members.

Ordering custom lapel pins may be as simple as placing an order through mail order catalogs or online. The same companies that specialize in custom pens or jewelry may also carry lines of lapel pins. For religious custom lapel pins, a church or synagogue may have access to catalogs specializing in such items. Large organizations such as the Boy Scouts of America or the United Way may already have a supply of custom lapel pins available for purchase by individual chapters.