Suntan12- That's a really good explanation. I wanted to add that many companies study consumer buying behavior to determine which products consumers prefer and why.
After conducting extensive market research studies many companies develop consumer advertising to target their ideal market segment.
Think about children's programming and the types of commercials that are usually run during these programs. Many are cereal and toy commercials. These advertisements are vibrant with bold colors to attract the attention of the child.
The advertisements almost always have children either enjoying a cereal or playing with a toy. This often creates an instant demand among children. And this the reaction that companies are seeking.