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Subway11- That makes a lot of sense. When people perceive something as being less expensive they tend to buy more often.
But in terms of global consumer goods market, I think China is the most influential. The international consumer industry is really impacted by China.
Some say their explosive growth is causing many product defects which may be harmful to consumers. Some are concerned with the perceived lack of safety regulations by Chinese manufacturing companies.
Many Americans feel that Chinese manufacturers are producing goods at such a fast rate that they don't take safety into consideration.
For example, the use of lead paint in many children's toys caused a massive recall that made many American consumers hesitant to buy Chinese manufactured goods.
- Moldova
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Sunny27- That's really interesting. You know consumer goods trends are showing the growth in private labels.
These were formally known as generic brands. Among the specialty supermarkets like whole foods and Trader Joe's is most explosive.
An increase of almost 15% in sales has resulted from increased private-label products. Other retailers such as Wal-Mart and BJ's have also increase your sales by about 10% in this market alone.
Some say the fact that private labels are perceived to be less expensive and more cost effective is a contributing factor to their growth in sales.
- subway11
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Crispety- Wow I didn't know that. I'd even say that there are lots of market research companies that use consumer good software to help clients determine future success of the product.
With their consumer goods research they are able to create statistical data and make recommendations on how to enhance a product or service.
Many of these market research firms conduct polls, surveys and focus groups. Some even send out a prototype of a new product to select group of targeted consumers.
These consumers are usually the target market of the product and the most likely to buy the product. So the company is more interested in their feedback as a result.
- Sunny27
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China's consumer goods market is very large. According to Gallup, 50% of Chinese rural residents own a mobile phone as opposed to 80% of those living in the city.
Also, about 4% of the rural residents have a computer while 33% of those living in the city do. The Chinese consumer market is one of the largest in the world with over one billion residents.
China continues to grow its exports and is currently experiencing a growth rate of 8% globally.
- Crispety