What are Consumer Goods?

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Consumer goods are alternately called final goods, and the second term makes more sense in understanding the concept. Essentially, consumer goods are things purchased by average customers, and will be consumed or used right away. This is in contrast to other types of goods called intermediate goods. Intermediate goods are products produced or things sold that will be used in the making of something else by another manufacturer or an assembler. For instance, fabric produced from cotton might be an intermediate good. The clothing made from the fabric would be consumer goods, since it has reached its final destination: the consumer.

The issue of consumer goods is most important in assessment of Gross Domestic Product (GDP), basically a yearly measurement of what is purchased (consumed), made, invested, and what is spent by the government. Economic analysts can parse out the different types of goods that are included in the GDP, and look at how each area is performing. So for instance, a decline in the sale of consumer goods would indicate people aren’t spending as much on most consumer items, which can include on food, automobiles, clothing, electronics, and a host of other things.

Some things that would seem like consumer goods are not traditionally classed as them. For instance, most things sold second hand aren’t consumer goods any longer because they were already counted as final goods earlier. This would include the resale of items like cars, clothing or jewelry. Other things that you might purchase like parts of cars, even tires or a car battery, aren’t final goods either. Technically, the goods used in the assembly of cars don’t represent a final product, even though many of us have had to buy new tires for a car or replace a car’s battery, because they may be used in the production of new items.

There’s also a classification of goods called Fast Moving Consumer Goods (FMCG) or Consumer Packaged goods. These are items that will be sold very quickly. Most items sold in grocery stores are FMCGs, and many small electronics items make the list too. These things don’t always sell quickly but usually are consumed quickly, and are usually defined because they are in contrast to what are called durable goods, like big appliances. Simply put, a jar of strawberry jam, an FMCG, will be consumed much more quickly than the refrigerator you place it in, a durable good.

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Another group of final goods is called Fast Moving Consumer Electronics (FMCE). These include items like cameras, cellphones, MP3 players, and laptop computers. Note that desktop computers may be more likely to be considered as durable goods, though they’re still final goods because they tend to live longer than the average laptop.

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Subway11- That makes a lot of sense. When people perceive something as being less expensive they tend to buy more often.

But in terms of global consumer goods market, I think China is the most influential. The international consumer industry is really impacted by China.

Some say their explosive growth is causing many product defects which may be harmful to consumers. Some are concerned with the perceived lack of safety regulations by Chinese manufacturing companies.

Many Americans feel that Chinese manufacturers are producing goods at such a fast rate that they don't take safety into consideration.

For example, the use of lead paint in many children's toys caused a massive recall that made many American consumers hesitant to buy Chinese manufactured goods.

- Moldova
3

Sunny27- That's really interesting. You know consumer goods trends are showing the growth in private labels.

These were formally known as generic brands. Among the specialty supermarkets like whole foods and Trader Joe's is most explosive.

An increase of almost 15% in sales has resulted from increased private-label products. Other retailers such as Wal-Mart and BJ's have also increase your sales by about 10% in this market alone.

Some say the fact that private labels are perceived to be less expensive and more cost effective is a contributing factor to their growth in sales.

- subway11
2
Crispety- Wow I didn't know that. I'd even say that there are lots of market research companies that use consumer good software to help clients determine future success of the product.

With their consumer goods research they are able to create statistical data and make recommendations on how to enhance a product or service.

Many of these market research firms conduct polls, surveys and focus groups. Some even send out a prototype of a new product to select group of targeted consumers.

These consumers are usually the target market of the product and the most likely to buy the product. So the company is more interested in their feedback as a result.

- Sunny27
1
China's consumer goods market is very large. According to Gallup, 50% of Chinese rural residents own a mobile phone as opposed to 80% of those living in the city.

Also, about 4% of the rural residents have a computer while 33% of those living in the city do. The Chinese consumer market is one of the largest in the world with over one billion residents.

China continues to grow its exports and is currently experiencing a growth rate of 8% globally.

- Crispety

Written by Tricia Ellis-Christensen
Last Modified: 08 August 2010


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