Is There a Link Between Car Color and Accidents?

define

A recent study conducted by researchers at the University of Auckland, New Zealand indicates that there may be a link between car color and serious injuries as a result of car accidents. Their findings were published in the The British Medical Journal in December 2003.

The study involved accidents in New Zealand between 1998 and 1999. According to their findings, drivers of brown cars had the highest risk of sustaining serious injuries caused by auto accidents. Black and green cars also had elevated risks.

Which are the safest cars? Drivers of silver-colored cars, according to the report, have a 50% less chance of being involved in an injury-causing accident than do drivers of white cars! While the results are surprising, more studies need to be performed before we all rush out and repaint or replace our vehicles.

The scientists did not explain why there was such a disparity in accident rates. Perhaps lighter colored cars are more visible, or perhaps the people who choose such cars are a self-selecting group of safe drivers.

How popular are the various car colors? According to DuPont Automotive's 2003 Color Popularity Report, the top three colors (silver, white and black) account for more than 50% of new cars manufactured for North America. Here is a chart highlighting the top ten most popular car colors:

Color Percentage of New Cars
Silver 20.2% popularity of new cars painted silver
White 18.4% popularity of new cars painted white
Black 11.6% popularity of new cars painted black
Med/Dark Gray 11.5% popularity of new cars painted medium or dark gray
Light Brown 8.8% popularity of new cars painted light brown
Med/Dark Blue 8.5% popularity of new cars painted medium or dark blue
Medium Red 6.9% popularity of new cars painted medium red
Med/Dark Green 5.3% popularity of new cars painted medium or dark green
Bright Red 3.8% popularity of new cars painted bright red
Dark Red 0.9% popularity of new cars painted dark red
Source: DuPont Automotive


Related wiseGEEK articles

Category






  
  
	

		

New: Discuss this Article

Posted by: anon1516
At one time, there were National Statistics reporting that red cars had more accidents per capita than any other color of vehicle. Yellow was reported to have the fewest. Are these statistics still valid or have they changed? Anyone know? Thank you. SFarquhar, Houston, TX

FREE: Subscribe to wiseGEEK

 
    learn more

our strict privacy policy ensures that your email address will be safe





copyright © 2003 - 2008
conjecture corporation