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How Much Internet Traffic is Comprised of Video Streaming?

Streaming video takes up more than one-third of Internet traffic during normal television-watching hours. In fact, people spend twice as much time on the Internet as they do watching TV, and almost a fourth of people less than 25 years old say that they watch most of their media online.

More statistics about Internet use:

  • Most people spend about eight times as much time on the Internet as they do reading newspapers or magazines.

  • The most frequent online activities are using search engines, using social media, doing personal research and checking email.

  • Only 20 domains account for almost half of the time spent online, and they include popular social media websites and video-sharing websites. Globally, Internet users spend an average of six hours a week on social media sites.

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More Info: www.nielsen.com

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