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How Much Has Coca-Cola Stock Gone up?

You've seen it touted all over the web: “Warren Buffett Tells You How to Turn $40 into $10 Million.” If you've been enticed to click on the link, you are sent to a come-on for the Motley Fool's investment offerings. They want to help you make big money by telling you which stocks to buy or sell. You might stumble upon a stock that could be very lucrative in the future -- if you're lucky enough to find the next Coca-Cola. Why Coke? Well, if you had invested $40 USD in Coca-Cola stock in 1919, you would now be sitting on about $10.8 million – the 2015 market value, including stock splits and dividends.

It's possible that one of the stocks in your portfolio could be extremely valuable in 90 years or so. But the real lesson is that investing in solid companies that pay dividends can be an effective long-term strategy – especially when you reinvest the dividends, thanks to the beauty of compounding.

Getting in on the ground floor with Coca-Cola:

  • The first sales of non-alcoholic Coca-Cola were at Jacob's Pharmacy in Atlanta, Georgia, on 8 May 1886. It was initially sold for five cents a glass at soda fountains, which were popular at the time.

  • The company claimed that Coca-Cola cured many diseases, including morphine addiction, dyspepsia, neurasthenia, headaches, and impotence.

  • On 12 September 1919, Coca-Cola was purchased by a group of investors for $25 million USD. The company publicly offered 500,000 shares of the company for $40 per share.

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anon995750
Post 1

Of course $40 is worth $572 today, which is about all the average worker made in a year in 1919.

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