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Writing a marketing cover letter is a great way to show a potential employer that you understand the marketing world, and it is your first opportunity to show off your skills by marketing yourself. Start by reading your resumé carefully and think about any skills or experiences that may be relevant to the job that are not listed on the resumé. These skills and experiences may be good topics to include in the marketing cover letter, as well as your most marketable skills that may be listed on the resumé. Remember that the cover letter is your first pitch to a potential employer, so be brief and straightforward.
Start your marketing cover letter by properly addressing the potential employer by name if possible. Employers will notice if you have formatted your letter properly, so be sure to research business letter format carefully. Once you are done writing the letter, proofread it very carefully to make sure you have not made any errors or omitted any important information. Type the letter and leave a space at the bottom for your signature just below the closing and before your printed name. Include the date, as well as all your contact information.
If you want to work in marketing, your marketing cover letter should reflect your skills in that area. Remember that the point of your marketing cover letter is to sell yourself to the employer and give them a reason to put your resumé at the top of the heap. Use firm language: instead of saying "I think I will make a good candidate," say, "I intend to work hard to achieve the company's goals." Employers are looking for confidence, ambition, determination, and a self-aware team player. Make sure your cover letter language reflects these traits.
Read the job description carefully and tailor your marketing cover letter to that description. Do not be afraid to state your goals and ambitions, but make sure those goals and ambitions match up with the company's needs. Employers want to know that you will be a strong employee, but they also want to know that you understand the company's goals and have a plan to help achieve them. Address the specific qualifications and characteristics listed in the job ad, but remember: be brief in your cover letter, since your resumé will have more detail for the employer to peruse. Choose the most important qualifications you have in relation to the employer's needs and tell them, in one to two short paragraphs, how you will fill those needs.
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