@miriam98 - That’s fine when you’re just starting out, but once business gets rolling you need to conduct a periodic analysis.
One of the most common that I am quite familiar with from the places that I’ve worked at is the feasibility study. This is usually done when the company is thinking about expanding into a new territory or market.
They want to know what the return on investment will be, and if they have sufficient resources to get the job done and make it worthwhile. Some of these kinds of analyses are found in the traditional SWOTs reports, where you are looking at strengths, weaknesses, opportunities and threats for your business.
These are very useful and give you a good snapshot. In our company we’ve recently completed a business analysis of vertical market segments and decided upon a roll out of new products to tap into greater opportunities. There’s plenty of competition, but I think we’re poised for success.