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When it comes to having a career in fitness as an independent business owner there are many excellent opportunities to start a Pilates studio. Pilates has become one of the most popular fitness regimes in the world since its inception in the early 20th century in Europe. It is a toning and strength improving technique that anyone can do, regardless of age or fitness level. For the professional fitness instructor looking for ways to get more clientele, opening a Pilates studio is a good way to teach this beneficial form of exercise and grow a business.
The first consideration when deciding to start a Pilates studio is your experience and qualifications to teach this specialized exercise routine. Pilates instructors generally come from a background of having an interest in physical well-being as well as a fitness aptitude. Many instructors have practiced Pilates, yoga and aerobics for several years and have the ability to transfer this knowledge to others. It’s important to fully understand the fundamentals of Pilates and obtain proper training or certification before making plans to open a formal studio teaching others.
A second factor to consider when making the decision to open up a new Pilates studio is the availability of studio space in your home or other area where you plan to teach Pilates. Since Pilates may use large pieces of equipment to teach proper form, you will need an area that is large enough to accommodate things. Choose a studio that can hold the equipment, allowing for proper room between machines and an adequate floor space and lighting in which to hold classes for the best results.
Third, when setting up a Pilates studio, consider the types of people who will be interested in taking Pilates classes and how convenient your studio facility will be to where they live and work. Pilates is appealing to a wide range of fitness-conscious individuals, however your main market will be people who are trying to get in shape, lose weight, tone muscles and reduce stress. Your target consumer market is most likely going to be men and women between the ages of 20 to 50, with incomes that allow for the cost of exercise classes and gym memberships. Plan to locate your studio in areas that are easy to travel to and convenient to these consumers.
Another factor to consider is if you will need to obtain a business license and insurance to open your Pilates studio. Since you will be offering classes that are paid for by consumers and attended at your facility, you will need to have a business license as well as property and liability insurance to cover any injuries that can occur. You will also probably need to secure a personal accountant who can assist you with business financial planning and taxes as a small business owner.
As you get ready to open your new Pilates studio, you may want to work for another exercise facility or wellness center for a brief period of time to generate interest in your classes. Generally, yoga and exercise studios are open to taking on Pilates instructors who are passionate about teaching others this unique form of exercise and relaxation. You will be able to obtain new students, assistance from other fitness instructors and customer referrals this way which can help you when you get ready to start your own studio than if you try to do this completely on your own.
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