I will faithfully use an eye makeup remover to remove my eye makeup each night. This is a moisturizing remover that is also supposed to help reduce eye wrinkles. I think just by being sure to remove the makeup every night makes the biggest difference.
There are many eye wrinkle remover treatments available, and it is hard to know which ones work the best. Many of them can be quite expensive also, so you want to know if something is going to work before spending your money on it.
I look for the companies that do research with their products and feel better about using something that has been tested and proven in research settings.