I did fall for one PayPal scam a few years ago. The email looked legitimate to me, and it seems like they did include my real name in the subject line. I had just purchased something with my PayPal card, and the email suggested there was a problem with my account after the sale. My account would be put on hold indefinitely until I provided all sorts of personal information. Since one of my regular clients paid me through PayPal, I thought I had better get this straightened out quickly. I filled out the attached information form.
A few months later, I found some unauthorized charges on my account, so I contacted the real customer service center and the representative said I had been scammed. He fixed the problem with the charges, but I had to close that account and open a new one to avoid future problems.