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How Do I Get Team Sponsorship?

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  • Written By: Nicole Long
  • Edited By: Allegra J. Lingo
  • Images By: Dusan Kostic, Us Embassy, Actionpics, Olly
  • Last Modified Date: 13 September 2016
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Getting team sponsorship can help defray the costs of uniforms, league fees, and travel expenses. Finding the proper sponsor requires understanding the needs of the team and seeking out those that can offer help. Corporations and community groups of all sizes should be considered as potential sources of funding.

Obtaining a team sponsorship allows athletes from all backgrounds and financial abilities to compete. Team sponsorships can help defray the costs associated with participating in team sports. This includes costs related to equipment, practice gear, transportation, and registration fees for various events.

Taking a close look at the needs of the team can help narrow down the financial requirements necessary to operate and meet the needs of those who may need additional help. Evaluating costs for an entire year should provide an idea of how much money the team will need from each individual to cover all expenses. From there, crunching the numbers to help bring the individual contributions down to a manageable level should leave a team manager or coach with a general idea of how much money they would like to raise to help defray costs.

Organizations that can help with team sponsorship should be identified. Local businesses may be looking for a way to support the local community through sponsorships and donations. Various community groups, such as veteran’s groups and animal rescue organizations, may be looking to provide sponsorship in return for help with their initiatives, such as community clean-up days and pet adoption events.

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Providing possible team sponsors with a breakdown of expenses and how they can help will give them a chance to see how they can best help the team. For instance, some may choose to donate equipment or provide free hotel stays in lieu of donating money. The goal should be to cover costs in any way possible.

Offering a variety of ways for a team sponsor to help is an ideal situation for both the team and the sponsor. Direct monetary donations can certainly help defray overall costs, but there may be other ways to get sponsors involved. Asking for donations, such as gift certificates and products, for raffle prizes or auctions can also help raise money. Seeking monetary donations for individual event registration fees is another option.

When corporations or community groups decide to get involved through team sponsorship, something should be offered in return. This can include offering them advertising space on uniforms, signs, and travel gear. Other options include listing their name in any press releases concerning team accomplishments.

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